When it comes to building a strong brand, custom printed packaging plays a far bigger role than many businesses realise. It’s often the first physical interaction a customer has with your brand, making it a powerful tool for shaping perceptions, increasing brand recognition and improving the overall customer experience. From protecting your products to creating a memorable unboxing moment, great packaging design can directly influence customer loyalty and repeat purchases.
To help you get the most out of your packaging, here are five essential design tips for creating custom printed packaging that looks professional, communicates your brand values and leaves a lasting impression.
First things first, consider the products you’ll be sending
Before you start designing your custom printed packaging, it’s crucial to consider the products it will be used for. Factors such as size, weight and shape will all determine which packaging format works best. Lightweight items like jewellery or accessories may suit padded mailers, while products such as coffee beans, snacks or powders are often best packaged in sturdy, resealable standing pouches.
You should also think about how your products will be transported. Will they be sent via post or courier? Do they need to fit through a letterbox? Are they fragile or likely to move around during transit? Features such as reinforced materials, internal padding or carry handles can make a significant difference. Choosing the right packaging from the start ensures your products arrive safely while delivering a positive customer experience.
Think about the message you want to send to your customers
Your custom printed packaging is a valuable branding opportunity. It allows you to clearly communicate who you are as a business and what you stand for the moment your customer receives their order.
Whether your brand focuses on sustainability, luxury, affordability or innovation, your packaging design should reflect those values. Colours, messaging and design elements all contribute to how your brand is perceived. Using your packaging space strategically helps reinforce your brand identity and creates a stronger emotional connection with your customers.
Make sure it aligns with your branding
Consistency is essential when it comes to effective branding. While custom printed packaging gives you creative freedom, it should still align with your wider brand identity. Using consistent colours, fonts and logos helps ensure your packaging is instantly recognisable.
By creating synergy between your packaging, website and social media channels, you strengthen brand awareness and present a more professional and trustworthy image. This consistency makes it easier for customers to remember your brand and encourages repeat business.
Try to consider the ‘unboxing’ experience for your customer
The unboxing experience has become increasingly important, particularly for e-commerce businesses. Well-designed packaging can turn a routine delivery into a memorable experience, leaving a positive and lasting impression on your customer.
Eye-catching, thoughtfully designed custom printed packaging is also more likely to be shared on social media through unboxing videos and photos. This type of organic exposure helps extend your brand reach and attract new customers, often at no additional marketing cost.
Include your social media channels
Social media continues to influence purchasing decisions and brand discovery. Including your social media handles on your packaging is a simple but effective way to encourage customers to engage with your brand after their purchase.
By directing customers to your social platforms, you can grow your audience, build stronger relationships and increase brand loyalty. It also provides another touchpoint for customers to interact with your brand, helping turn one-off purchases into long-term connections.
Conclusion:
Custom printed packaging is far more than just a practical necessity - it’s a powerful branding and marketing tool. By choosing the right packaging for your products, maintaining brand consistency and focusing on the customer experience, you can create packaging that not only protects your products but also promotes your business.
Investing in well-designed custom printed packaging helps your brand stand out in a competitive market, encourages repeat purchases and leaves a lasting impression long after the package has been opened.
When your packaging is designed to impress, it does more than protect your products - it actively promotes your brand. At Fast Printed Bags, we specialise in high-quality custom printed packaging that helps businesses stand out, build brand recognition and create memorable customer experiences. Whether you’re launching a new product or refreshing your current packaging, our fast turnaround times and expert printing ensure your packaging works as hard as your brand does. Explore our custom printed packaging options here and take the next step towards packaging that truly represents your business.